14 June, 2020

Ever heard of Lit Mobile?



You may or may have not seen the ads. More likely you have seen it, cause it is everywhere on YouTube. Essentially, the ad looks like a tech reviewer unboxing the Lit Mobile battery pack.

The battery pack has some interesting specs: 20k mAh capacity, Solar charging, rugged build and, according to the ad, shockproof and water resistant. They say it also charges your phone up to 8 times. The battery pack charges in 60 minutes and can charge phones wirelessly

These sound too good to be true, but everything that sounds to be too good to be true, it probably because it does.

The ad is a con operation, meant to take your money without ever delivering your product. Also, the ad has multiple red flags for anyone to take it seriously.

First off, their YouTube Channel released multiple ads and all of them are vague and/or lacks continuity.

There are two ads with two "different" "reviewers". They essentially say the same thing: 20k mAh capacity, solid build, shock proof, water resistant as well as solar power to charge the battery pack and wireless charging features. Plus, they never show their faces in the videos

Another version of the Lit Mobile battery pack ad, with the same script as the first


One thing to note is that the phones they used are the same, a red iPhone. Both videos' comments and ratings are turned off. Hmmm sounds fishy...

If one goes to search in google for "Lit Mobile" the first result they will get is the question "Is Lit Mobile legit?" as well as two links to the Better Business Bureau (BBB). Both links of the BBB have multiple complaints from customers saying they did not get the product, or they did get their product but was defective. It currently garners an F rating in the BBB website.

Another red flag is the "Spring Sale" in their website, where you can get the powerbank for 60% off its original price (the powerbank sells for $99.99). The banner may not change and may stay that way.

Upon checking the website, there's a small section for reviews, which are nearly all 5 stars. The reviews are obviously fake, and some of them were stolen from other content creators, as well as pictures that don't relate to the product at all

Obviously fake reviews from their website



The last biggest red flag is that the product the company is trying to advertise can be bought off Alibaba. In Alibaba's website, there is a listing for a solar charger that looks eerily familiar with Lit mobile's solar charger. The price there is pretty low as well, at only $11-17 (Php 550-850) and would probably do the same thing Lit Mobile's powerbank does.

This listing on Alibaba looks awfully familiar to what Lit Mobile is selling

Remember the Drone X Pro ad? The same situation is happening here with Lit Mobile. With vague descriptions and no particular person was involved in both of their ads. Niether of their ads name the person who made the products, in case of Lit Mobile, the "reviewers" in question aren't named, nor are their faces shown.

Don't buy the Lit Mobile powerbank, it is a scam as confirmed by the reviews on BBB's website. The powerbank is more of a con operation so that you would lose your money. There are similar powerbanks out there with similar price tags. For now, the ads have stopped appearing in users' feed. Similar ads may appear in the future, but for as long as the descriptions are vague and no one is credited in their ads, or the features are "too good for the price", then it probably is.
 



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